Giacomo Del Chiappa (PhD) is Associate Professor of Marketing at the Department of Economics and Business, University of Sassari (Italy), where he teaches Tourism Marketing and Management, Destination Management and Retail Marketing. He is also Senior Research Fellow at the School of Tourism & Hospitality of University of Johannesburg (South Africa), and co-chair of the Tourism, Culture and Arts Marketing SIG of the Italian Marketing Association. His research is related to destination governance and branding, sustainable tourism, consumer/tourist behavior, digital marketing and airport marketing. He is Associate Editor of European Journal of Tourism Research and member of numerous editorial boards of national and international scientific journals. He is author and co-author of numerous national and international publications. Among others, he has published in: Journal of Service Management, Journal of Services Marketing, International Journal of Hospitality Management, Tourism Management, Journal of Travel Research, International Journal of Tourism Research, International Journal of Contemporary and Hospitality Management, Current Issues in Tourism, Journal of Hospitality Marketing and Management, Tourism Management Perspectives, Journal of Destination Marketing and Management, Journal of Travel & Tourism Marketing, Journal of Airport Transport Management. He regularly teaches in PhD programs, Masters and EMBA in Italy and abroad in the areas of consumer behavior, tourist behavior, destination management and hospitality marketing and management.