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JOURNAL OF EURO ASIA TOURISM STUDIES

VOLUME III – December 2022
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Abstract

Corporate social responsibility (CSR) has become a key strategic initiative of companies in recent years. The relevance of the topic has grown since the outbreak of COVID-19. The study assesses the socio-economic impacts of corporate social responsibility of hotels in Ghana considering the types of corporate social responsibility activities engaged by the hotels, the socio-economic impacts of those CSR activities, and the advantages of CSR to the hotels. This study employed both interviews and questionnaires. Data from four hotels in the Sogakope community was collected through interviews. Four managers of the long-serving hotels in the community were interviewed. As well, a structured questionnaire was administered to the residents of the Sogakope community. Simple random sampling was employed and 157 responses were used for the analysis. Multiple regression analysis was conducted to test the hypotheses. The study revealed that CSR of hotels relates to socio-economic development of communities positively and significantly. There is a direct, positive, and significant relationship between having socio-economic impacts on communities and competitive advantage for hotels. Moreover, CSR strategies and initiatives adopted by the hotels are more geared towards social aspects of the community rather than environmental or economic. This study is one of the few to use both qualitative and quantitative approaches in finding out the socio-economic impacts of CSR on hotels as most previous studies have used either of them. The findings of the study enhance the knowledge of hotel management about the important role that CSR plays in directly and indirectly promoting the hotel’s performance through reputations and recommendations.

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Abstract

When in 2018, Veszprém and the Balaton region won the title of European Capital of Culture 2023, the whole city and region felt that this means cultural, economic and social catalyst for the area. To grap the research opportunity in 2019 the ECoC research group was established at the Faculty of Business and Economics of the University of Pannonia. The aim of the group is to assess the local identity, quality of life, cultural consumption and cultural and emotional intelligence of the university's community through a longitudinal study. This study presents the community's cultural consumption, the level of cultural and emotional intelligence and the relationships of these factors. The results show a strong correlation with some elements of cultural consumption and emotional and cultural intelligence. People with higher emotional and cultural intelligence participate in more leisure activities and events and spend more time reading, listening to music, and hiking.

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Abstract

Customer involvement with service creation is essential for quality service; however, guest involvement is also needed. Technology-enhanced service ensures a higher level of guest experience; however, different generations have different connections to technology. Literature looking at technology's effect on guests often omits to differentiate generational characteristics. This study aims to understand the differences in preferred communication methods to understand if the information the guests share will be determined based on generational differences.  The study was conducted with an online survey with the participation of Hungarian domestic travelers. (N=576)

The research finds that the preferred communication channels for the younger generation is Applications, while Baby Boomer would rather talk in person or on the phone. The study could also identify certain data that are more likely to be shared by one specific generation than others. Therefore, hoteliers must consider what generation they cater to when they introduce technology-enhanced services and what information they can expect to receive from their guests.

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