VOLUME III – December 2022
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Volume 3 – November 2022


Medical Tourism is gaining momentum and the stakeholders globally are planning strategically for its growth. The study sample taken for this study is Aurangabad which is tourism capital of Maharashtra. The research aims to study the satisfaction level of Medical Tourists and their future behavioural intentions. Primary data of 48 medical tourists was taken with the help of questionnaire having 7-point Likert scale and in-depth interviews. Descriptive statistics, Chi –square & factor analysis was conducted where the tourists showed positive response for satisfaction, future behaviour and 06 factors were identified related to satisfaction level in a group. Capabilities of doctors, Effectiveness of treatments, Quality of the services, Adequate information of medical services, Cost of Treatment and Waiting Period were identified in first group while, Staff communicative, Language of the area were identified in the second. It is found that medical tourism in Aurangabad is unorganized hence the incentives schemes cannot be availed by the medical tourism stakeholders. Researcher suggests a sustainable tourism approach with a regulatory body for organization and management of medical tourism in Aurangabad.


Amiri, M., & Safariolyaei, N. (2017). Medical tourism in India: current scenario.  International Journal In Management And Social Science5(3), 106-111. Retrieved from https://www.researchgate.net/publication/323990456_MEDICAL_TOURISM_IN_INDIA_CURRENT_SCENARIO

Bankar, A. (2014). An Analytical Study of Organization and Management of Medical Tourism in Maharashtra (Ph.D.).Dr Babasaheb Ambedkar University Aurangabad

Bankar, A. (2019). Opportunities in Medical Tourism. Presentation, Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University Aurangabad, India.

Bankar, A, & Ragde, R. (2013).Organization and Management of Medical tourism in Maharashtra . In M. Sawant & R. Ragde (Eds.) Contemporary Tourism Planning: Introspecting Problems and Prospects (1st ed., pp. 239-246). Delhi: Excel India Publisher

Connell, J. (2006). Medical tourism: Sea, sun, sand and … surgery. Tourism Management27(6), 1093-1100. doi: 10.1016/j.tourman.2005.11.005

Dhodi, R., Uniyal, M., & Sharma, S. (2014). Trends and Scope of Medical Tourism: Case Study of Delhi NCR, India. International Research Journal Of Business And Management2, 13-25. Retrieved from https://www.researchgate.net/publication/327551868_Trends_and_Scope_of_Medical_Tourism_Case_Study_of_Delhi_NCR_India

Diggikar, R. (2014). Medical tourism picks up in Aurangabad. The Times Of India. Retrieved from https://timesofindia.indiatimes.com/city/aurangabad/Medical-tourism-picks-up-in-Aurangabad/articleshow/32392628.cms

FICCI. (2019). India Inbound Tourism Unlocking the opportunities. FICCI, Yes Bank. Retrieved from http://ficci.in/spdocument/23082/India-Inbound-Tourism-Knowledge-Paper-ficci.pdf

Government of India Ministry of Tourism. (2019). LOK SABHA UNSTARRED QUESTION NO.377. New Delhi: Lok Sabha Secretariat.


Health Plus. (n.d.).Medical Tourism. Retrieved 15 October 2019, from http://healthplusclinic.in/aurangabad/aurangabad-medical-tourism.html

Indian Institute of Tourism and Travel Management. (2011). A study of problems and challenges faced by medical tourists visiting India. Gwalior. Retrieved from http://tourism.gov.in/sites/default/files/Other/Med.pdf

Khan, M., Chelliah, S., & Haron, M. (2016). International Patients’ Travel Decision Making Process- A Conceptual Framework. Iran J Public Health45(2), 134-145.

Khan, M., Chelliah, S., Haron, M., & Ahmed, S. (2016). Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism Theoretical model. Sultan Qaboos University Medical Journal17(1), 11-17. doi: 10.18295/squmj.2016.17.01.003

Maharashtra Tourism Development Corporation. (2019).Aurangabad. Retrieved 5 September 2019, from https://www.maharashtratourism.gov.in/destination/aurangabad

Medical Tourism Association(2019).Compare Cost. Retrieved 13 October 2019, from https://medicaltourism.com/Forms/price-comparison.aspx

Ministry of Tourism. (2015). REVISED GUIDELINES FOR THE PROMOTION OF WELLNESS AND MEDICAL AS NICHE TOURISM PRODUCTS. Retrieved from http://tourism.gov.in/sites/default/files/REVISED%20GUIDELINES%20FOR%20WELLNESS%20%26%20MEDICAL%20TOURISM%20AS%20ON%2020.03.2015.pdf

Ministry of Tourism. (2019). Wellness & Medical Tourism. Retrieved from http://tourism.gov.in/wellness-medical-tourism

Ministry of Tourism. (2022). India Tourism Statistics 2022. Retrieved from https://tourism.gov.in/annual-reports/india-tourism-statistics-2022

Ragde, R. (2009). Medical Tourism in India: Problems and Prospects. Speech, ICRI, Mumbai.

Rai, A., Chakraborty, P., & Sarkar, A. (2016). A Quantitative Appraisal of the Level of Satisfaction of the Medical Tourists in Kolkata, West Bengal. Indian Journal Of Spatial Science7(2), 8-17. Retrieved from https://www.researchgate.net/publication/313248185_A_Quantitative_Appraisal_of_the_Level_of_Satisfaction_of_the_Medical_Tourists_in_KolkataWest_Bengal

Sawant, M. (2019). International Tourism in India –Business opportunities. Lecture, International Business School, Hanyang University Seoul, South Korea.

Sawant, M., & Ragde, R. (2011).Status of Medical Tourism in India-A Critical Analysis. In S. Bansal,S. Kulshrashtha & P. Guatum (Eds.) Tourism for development-A managerial approach (1st ed., pp. 156-163). New Delhi: Kanishka Publisher.

Sofronov, B. (2018). THE DEVELOPMENT OF THE TRAVEL AND TOURISM INDUSTRY IN THE WORLD. Annals Of Spiru Haret University. Economic Series18(4), 123-137. doi: 10.26458/1847

The Economic Times. (2014). Smaller cities may be a healthy choice to cut your hospital bills. Retrieved from https://economictimes.indiatimes.com/wealth/insure/smaller-cities-may-be-a-healthy-choice-to-cut-your-hospital-bills/articleshow/38987461.cms?from=mdr

Thoke, S., & Madan, S. (2017). An overview of Medical Tourism Industry in India and its Growth Potential in Marathwada Region of Maharashtra. KRSCMS Journal Of Management7(7). doi: 10.21319/krscms/2017/126304

UNWTO. (2019). International Tourist Arrivals Reach 1.4 billion Two Years Ahead of Forecasts. Retrieved from https://www2.unwto.org/press-release/2019-01-21/international-tourist-arrivals-reach-14-billion-two-years-ahead-forecasts

UNWTO and ETC endorse health tourism taxonomy | IMTJ. (2020). Retrieved 31 March 2020, from https://www.imtj.com/news/unwto-and-etc-endorse-health-tourism-taxonomy/

Wong, K., Velasamy, P., & Tengku Arshad, T. (2014). Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India. SHS Web Of Conferences12, 01037. doi: 10.1051/shsconf/20141201037

World Health Organization. (2013). Medical Tourism. Retrieved from https://www.who.int/global_health_histories/seminars/kelley_presentation_medical_tourism.pdf


The paper discusses the possibilities of using religious tourism to achieve several objectives related to the field of tourism in Hungary, Romania, and Slovakia on the Central European Way of Mary. Content analysis was used to explore the following features of the rurAllure project: highlighting the cultural and natural heritage along the pilgrimage road and contributing to the development of regional business; offering various thematic routes to the pilgrims, and fostering slow tourism. The research showed how unified, as well as diverse, the individual paths of the Way of Mary in the three European countries are. The variety of geographical and cultural specificities is underlined by the attractiveness of slow tourism along the Way of Mary in Hungary, Transylvania and Slovakia.


Adler, J. M., Dunlop, W. L., Fivush, R., Lilgendahl, J. P., Lodi-Smith, J., McAdams, D. P., McLean, K. C., Pasupathi, M., & Syed, M. (2017). Research methods for studying narrative identity: A primer. Social Psychological and Personality Science, 8(5), 519–527. https://doi.org/10.1177/1948550617698202

Abasari-feltaras-hu. (n.d.). Magyarságkutató. Retrieved October 06, 2022, from (https://mki.gov.hu/hu/kutatasok-hu/abasari-feltaras-hu)

Barna, G. (2020). Magyar zarándokutak. Budapest:Kossuth Publishing House.

Bartók, I.(n.d.). Selections from the history of the cult of the Virgin Mary. Retrieved 2022, from http://www.arkadiafolyoirat.hu/index.php/7-az-irodalmi-kultuszrol/147-szemelvenyek-a-maria-kultusz-tortenetebol

Basilika Mariazell-Benediktiner superiorat. (n.d.). Basilika Mariazell. Retrieved July 15,2022, from https://www.basilika-mariazell.at/

Bodajk Calvary. (n.d.). Bodajk. Retrieved April 07,2022, from http://www.bodajkikegyhely.hu/

Brhlovce Rock Dwellings. (n.d.). Brhlovce. Retireved March 08,2022 from https://www.muzeumlevice.sk/index.php/de/exposition/steinwohnungen-in-brhlovce

Elliott, J. (2005). Using Narrative in Social Research. Qualitative and Quantitative Approaches. London: Sage.

González-González, M., & Fernández-Álvarez, Ó. (2022). Cultural Tourism, Religion and Religious Heritage in Castile and León, Spain, International Journal of Religious Tourism and Pilgrimage, 10(2). Retrieved from https://doi.org/10.21427/7my5-8d74

Hanna, S., Carter, P., Potter, A., Bright, C., Alderman, D., Modlin, A. & Butler, D. (2019) Following the story: narrative mapping as a mobile method for tracking and interrogating spatial narratives, Journal of Heritage Tourism, 14(1), 49-66. Retrieved from https://doi.org/10.1080/1743873X.2018.1459628

Kirándulás Tippek, Pécs, Székesegyház. (n.d.). Kirándulás Tippek. Retrieved July 28, 2022, from https //kirandulastippek.hu/pecs-baranya/pecs-szekesegyhaz

Knapp, É., Tüskés, G. (2002). Hungary – The Land of the Virgin Mary. Retrieved from http://real.mtak.hu/109284/1/208Vigilia_2002_01_facsimile-19-27.pdf

Kumar, S., Gupta, Sh., & Asthana, Sh. (2022). Determinants of Spiritual Tourism Consumption: A Hierarchical Approach. International Journal of Religious Tourism and Pilgrimage, 10(2), 78–93. https://doi.org/10.21427/t97s-s131

López-Nores, M., Arcay-Mallo, S., Martínez–Portela, R., Carreño-Villar, R., Pazos-Arias, J.J., Gil-Solla, A., & Ramos-Cabrer, M. (2022). rurAllure: Personalized trips through points of interest in the rural surroundings of European pilgrimage routes. In The 4th International Conference SSPCR. Smart and Sustainable Planning for Cities and Regions 2022. Handbook (pp.31). Eurac research.

Lopéz-Salas, E. (2021). A collection of narrative practices on cultural heritage with innovative technologies and creative strategies. Open Research Europe, 1(130), 1-25. https://doi.org/10.12688/openreseurope.14178.1

Máriagyűd – Basilica of Máriagyűd. (n.d.). Máriagyűd. Retrieved October 08,2022, from http://www.mariagyud.hu/

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Máriaremete Budapest. (n.d.). Máriaremete. Retrieved July 28,2022, from http://www.bucsujaras.hu/mariaremete

Maria Út – Way of Mary in Hungary. (n.d.). Maria Út. Retrieved September 06, 2020, from: https://mariaut.hu/

Mátraverebély-Szentkút shrine. (n.d.). Mátraverebély-Szentkút. Retrieved June 05,2022, from https://szentkut.hu/en

Medokýš Thermal spring of Kalameny. (2022, July 09). Medokýš. Retrieved from https://www.kamnavylet.sk/sk/atrakcia/termalny-pramen-kalameny-kalameny

Meng, L., & Liu, Y. (2021). A meaning-aware cultural tourism intelligent navigation system based on anticipatory calculation. Frontiers in Psychology. Retrieved from https://doi.org/10.3389/fpsyg.2020.611383

Mohay, T. (2006). The Pentacost Pilgrimage to Csíksomlyó. L’Harmattan.

Neuendorf, K. A. (2017). The content analysis guidebook. Sage Publications.

Oh, H., Assaf, A., & Baloglu, S. (2016). Motivations and goals of slow tourism. Journal of Travel Research, 55(2), 205-219.

Oppegaard, B., & Grigar, D. (2014). The interrelationships of mobile storytelling. Merging the Physical and the Digital at a National Historic Site. In J. Farman (Ed.), The Mobile Story: Narrative Practices with Locative Technologies (pp. 17-32). Routledge.

Rakonczay, Z. (1989). From Ipolytarnóc to Füzérradvány – Natural Heritage of Northern Hungary. Budapest: Pannon.

Rappaport, R. A. (1999). Ritual and religion in the making of humanity. Cambridge University Press. https://doi.org/10.1017/CBO9780511814686

Reader, I., & Walter, T. (Eds). (1993). Pilgrimage in Popular Culture. Palgrave Macmillan.

Romanian Via Mariae – Way of Mary in Romania. (n.d.). Romanian Via Mariae. Retrieved September 06, 2021, from: https://mariaut.ro/

Rudokas K., & Čižaitė-Rudokienė S. (2022). Narrative-Based Nature of Heritage: Between Myth and Discourses: Case of Šiluva Place-Making in Progress. Land. 11(1), 1-17. https://doi.org/10.3390/land11010047

RurAllure Project. (2021). RurAllure. Retrieved from http://rurallure.eu

Sirirat, P. (2019). Spiritual tourism as a tool for sustainability: A case study of Nakhon Phanom province, Thailand. International Journal of Religious Tourism and Pilgrimage, 7(3), 97–111. https://doi.org/10.21427/9nyd-w868

Termeszetjáró Hungarian Hiking Association. (n.d.). Termeszetjáró. Retireved August 10, 2022, from https://www.termeszetjaro.hu

Tvrdošín – Wooden All Saints Church. (n.d.). Tvrdošín. Retrieved October 10, 2021, from http://transetno.eu/en/tvrdosin-dreveny-kostol-vsetkych-svatych

UNWTO (2017) International Congress on Religious Tourism and Pilgrimage, The Potential of Sacred Places as a Tool for Sustainable Tourism Development, Fatima, Portugal, 22-23 November 2017, Madrid: UNWTO.

Via Mariae – Way of Mary in Slovakia. (n,d,). Via Mariae. Retrieved September 06, 2022, from http://marianskacesta.sk

Vitorino, L.M., Lucchetti, G., Leão, F.C., Vallada,H., & Peres, M.F.P. (2018). The association between spirituality and religiousness and mental health. Scientific Reports, 8(1), https://doi.org/10.1038/s41598-018-35380-w

UNESCO.(2020).Wooden Churches of the Slovak Carpathians. Retrieved from http://www.unesco.sk/en/community/article/detail/url/Wooden-churches-of-the-Slovak-Carpathians


In today's age of globalization, international students’ mobility is on the rise and projected to reach around 8 million annually by the year 2025 (OECD, 2012). One of the lesser known reasons for international students mobility is the International Study tour, which is a short duration, unique mode of students’ travel organized by a parent educational institution/association to one or more foreign destinations. Such tours incorporate touristic elements and are also a limited-duration travel like tourism and yet one of the most neglected area in tourism research. In this paper the perception of two very important stakeholders was taken into account; that of the tour operators and the tour leaders. The specific objective was to understand existing marketing approaches and other related operational aspects of such tours in the Indian context. These inputs will add to the body of knowledge about international study tours from the tourism perspective and will also have tourism policy planning implications. Research Approach:The study is mostly qualitative in nature. Two sets of Questionnaires were prepared and the responses were examined for meaningful new insights and knowledge to supplement already existing literature on international study tours. For open-ended questions, thematic content analysis with an inductive latent approach was adopted. Narrative analysis was another method found suitable for this paper. A clearly specified list of problems and challenges that have emerged from this study presents a suitable basis for designing the right responses/solutions to address them.


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Available from: http://eprints.ncrm.ac.uk/2273/4/how_many_interviews.pdf

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Corporate social responsibility (CSR) has become a key strategic initiative of companies in recent years. The relevance of the topic has grown since the outbreak of COVID-19. The study assesses the socio-economic impacts of corporate social responsibility of hotels in Ghana considering the types of corporate social responsibility activities engaged by the hotels, the socio-economic impacts of those CSR activities, and the advantages of CSR to the hotels. This study employed both interviews and questionnaires. Data from four hotels in the Sogakope community was collected through interviews. Four managers of the long-serving hotels in the community were interviewed. As well, a structured questionnaire was administered to the residents of the Sogakope community. Simple random sampling was employed and 157 responses were used for the analysis. Multiple regression analysis was conducted to test the hypotheses. The study revealed that CSR of hotels relates to socio-economic development of communities positively and significantly. There is a direct, positive, and significant relationship between having socio-economic impacts on communities and competitive advantage for hotels. Moreover, CSR strategies and initiatives adopted by the hotels are more geared towards social aspects of the community rather than environmental or economic. This study is one of the few to use both qualitative and quantitative approaches in finding out the socio-economic impacts of CSR on hotels as most previous studies have used either of them. The findings of the study enhance the knowledge of hotel management about the important role that CSR plays in directly and indirectly promoting the hotel’s performance through reputations and recommendations.


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When in 2018, Veszprém and the Balaton region won the title of European Capital of Culture 2023, the whole city and region felt that this means cultural, economic and social catalyst for the area. To grap the research opportunity in 2019 the ECoC research group was established at the Faculty of Business and Economics of the University of Pannonia. The aim of the group is to assess the local identity, quality of life, cultural consumption and cultural and emotional intelligence of the university's community through a longitudinal study. This study presents the community's cultural consumption, the level of cultural and emotional intelligence and the relationships of these factors. The results show a strong correlation with some elements of cultural consumption and emotional and cultural intelligence. People with higher emotional and cultural intelligence participate in more leisure activities and events and spend more time reading, listening to music, and hiking.


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Customer involvement with service creation is essential for quality service; however, guest involvement is also needed. Technology-enhanced service ensures a higher level of guest experience; however, different generations have different connections to technology. Literature looking at technology's effect on guests often omits to differentiate generational characteristics. This study aims to understand the differences in preferred communication methods to understand if the information the guests share will be determined based on generational differences.  The study was conducted with an online survey with the participation of Hungarian domestic travelers. (N=576)

The research finds that the preferred communication channels for the younger generation is Applications, while Baby Boomer would rather talk in person or on the phone. The study could also identify certain data that are more likely to be shared by one specific generation than others. Therefore, hoteliers must consider what generation they cater to when they introduce technology-enhanced services and what information they can expect to receive from their guests.


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