VOLUME III – December 2022
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Volume 4 – December 2023


The development of the industry induced the need for a trained workforce in India. The government initiated training programs and professional courses in tourism and hospitality to satisfy this need. Researchers talked about professional training at the college level to make tourism and hospitality programs more interactive. This study aimed to determine the students’ satisfaction with the Tourism and Hospitality programme in Indian Institutions. A questionnaire was designed to conduct the study and through that, a sample of 281 respondents was collected through Google Forms, Cronbach's alpha test was applied to test the reliability of the questionnaire. The objectives of the study were tested with descriptive analysis, and statistical tools such as T-test, Frequency Analysis and Percentage analysis were performed. The research addresses satisfaction through Course Content, efficiency of Training & Teaching Skills of Tourism and Hospitality Courses. The study result also reveals that Indian students are delighted with the Tourism and Hospitality Programmes and believe that tourism is a fast-growing industry that will play a great role in the employment of the upcoming generation. The suggestions were given on the basis of findings drawn from the study.


Amiri, M., & Safariolyaei, N. (2017). Medical tourism in India: current scenario.  International Journal In Management And Social Science5(3), 106-111. Retrieved from https://www.researchgate.net/publication/323990456_MEDICAL_TOURISM_IN_INDIA_CURRENT_SCENARIO

Bankar, A. (2014). An Analytical Study of Organization and Management of Medical Tourism in Maharashtra (Ph.D.).Dr Babasaheb Ambedkar University Aurangabad

Bankar, A. (2019). Opportunities in Medical Tourism. Presentation, Department of Tourism Administration, Dr Babasaheb Ambedkar Marathwada University Aurangabad, India.

Bankar, A, & Ragde, R. (2013).Organization and Management of Medical tourism in Maharashtra . In M. Sawant & R. Ragde (Eds.) Contemporary Tourism Planning: Introspecting Problems and Prospects (1st ed., pp. 239-246). Delhi: Excel India Publisher

Connell, J. (2006). Medical tourism: Sea, sun, sand and … surgery. Tourism Management27(6), 1093-1100. doi: 10.1016/j.tourman.2005.11.005

Dhodi, R., Uniyal, M., & Sharma, S. (2014). Trends and Scope of Medical Tourism: Case Study of Delhi NCR, India. International Research Journal Of Business And Management2, 13-25. Retrieved from https://www.researchgate.net/publication/327551868_Trends_and_Scope_of_Medical_Tourism_Case_Study_of_Delhi_NCR_India

Diggikar, R. (2014). Medical tourism picks up in Aurangabad. The Times Of India. Retrieved from https://timesofindia.indiatimes.com/city/aurangabad/Medical-tourism-picks-up-in-Aurangabad/articleshow/32392628.cms

FICCI. (2019). India Inbound Tourism Unlocking the opportunities. FICCI, Yes Bank. Retrieved from http://ficci.in/spdocument/23082/India-Inbound-Tourism-Knowledge-Paper-ficci.pdf

Government of India Ministry of Tourism. (2019). LOK SABHA UNSTARRED QUESTION NO.377. New Delhi: Lok Sabha Secretariat.


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Khan, M., Chelliah, S., & Haron, M. (2016). International Patients’ Travel Decision Making Process- A Conceptual Framework. Iran J Public Health45(2), 134-145.

Khan, M., Chelliah, S., Haron, M., & Ahmed, S. (2016). Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism Theoretical model. Sultan Qaboos University Medical Journal17(1), 11-17. doi: 10.18295/squmj.2016.17.01.003

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Ministry of Tourism. (2015). REVISED GUIDELINES FOR THE PROMOTION OF WELLNESS AND MEDICAL AS NICHE TOURISM PRODUCTS. Retrieved from http://tourism.gov.in/sites/default/files/REVISED%20GUIDELINES%20FOR%20WELLNESS%20%26%20MEDICAL%20TOURISM%20AS%20ON%2020.03.2015.pdf

Ministry of Tourism. (2019). Wellness & Medical Tourism. Retrieved from http://tourism.gov.in/wellness-medical-tourism

Ministry of Tourism. (2022). India Tourism Statistics 2022. Retrieved from https://tourism.gov.in/annual-reports/india-tourism-statistics-2022

Ragde, R. (2009). Medical Tourism in India: Problems and Prospects. Speech, ICRI, Mumbai.

Rai, A., Chakraborty, P., & Sarkar, A. (2016). A Quantitative Appraisal of the Level of Satisfaction of the Medical Tourists in Kolkata, West Bengal. Indian Journal Of Spatial Science7(2), 8-17. Retrieved from https://www.researchgate.net/publication/313248185_A_Quantitative_Appraisal_of_the_Level_of_Satisfaction_of_the_Medical_Tourists_in_KolkataWest_Bengal

Sawant, M. (2019). International Tourism in India –Business opportunities. Lecture, International Business School, Hanyang University Seoul, South Korea.

Sawant, M., & Ragde, R. (2011).Status of Medical Tourism in India-A Critical Analysis. In S. Bansal,S. Kulshrashtha & P. Guatum (Eds.) Tourism for development-A managerial approach (1st ed., pp. 156-163). New Delhi: Kanishka Publisher.

Sofronov, B. (2018). THE DEVELOPMENT OF THE TRAVEL AND TOURISM INDUSTRY IN THE WORLD. Annals Of Spiru Haret University. Economic Series18(4), 123-137. doi: 10.26458/1847

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Thoke, S., & Madan, S. (2017). An overview of Medical Tourism Industry in India and its Growth Potential in Marathwada Region of Maharashtra. KRSCMS Journal Of Management7(7). doi: 10.21319/krscms/2017/126304

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The intersection of film and tourism is a recognized driver of destination exploration and traveler motivation. This study delves into the concept of Film-Induced Place Attachment (FIPA), which signifies the emotional bond tourists develop with real-world destinations portrayed in films. This research aims to comprehensively understand the mechanisms behind FIPA, its influence on tourist behavior, and its implications for destination management and marketing strategies. Methodology: This study employs qualitative approaches to gather insights from a diverse range of participants, including film tourism stakeholders and tourism experts. Surveys and descriptive analysis of relevant films and their impact are utilised to uncover the multidimensional nature of FIPA, exploring factors such as cinematography, storytelling, cultural representation, and personal resonance that contribute to the emotional engagement tourists experience. Findings: Findings from this research highlights the profound impact of films in shaping tourists' perceptions and motivations to visit specific destinations. The emotional connection established through film-induced narratives often results in heightened curiosity and desire to experience the depicted locations firsthand. The study further explores the potential for FIPA to influence not only travel decisions but also the length of stay, expenditure patterns, and repeat visitation behaviors. In conclusion, this study sheds light on the intricate relationship between film-induced narratives and the emotional attachment tourists develop towards depicted destinations. By understanding the underlying mechanisms of FIPA, destination marketers, policymakers, and stakeholders can harness its potential to shape positive and lasting tourist experiences, ultimately contributing to sustainable tourism development.


Boni, L., & Buhalis, D. (2018). The dark side of tourism: Towards sustainable tourist experiences. In T. Jamal & M. M. Goode (Eds.). The Routledge handbook of tourism and the environment (pp. 324-336). Routledge.

Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582.

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Fesenmaier, C., Gretzel, F., & Werthner, H. (2019). The role of authenticity in tourist experiences. Journal of Hospitality Marketing & Management, 28(8), 1006-1026.

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Gössling, S., Scott, D., & Hall, C. M. (2012). Tourism and water: Interactions and impacts. Channel View Publications.

Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188.

Jamal, T., & Budke, C. (2016). Tourist attitudes toward cinematic and dark tourism: The case of Sachsenhausen Concentration Camp. Tourism Management, 57, 159-174.

Kim, J.-H. (2018). The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction. Journal of Travel Research, 57(7), 856-870. https://doi.org/10.1177/0047287517721369

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Lee, T. H. (2019). Influence analysis of film-induced tourism: A brand equity perspective. Current Issues in Tourism, 22(9), 1035-1049.

Lewis, C., Whitfield, J., & McCole, P. (2017). The importance of authenticity in enriching the tourist experience. Journal of Travel Research, 56(3), 302-317.

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Mittell, J. (2015). Complex TV: The Poetics of Contemporary Television Storytelling. NYU Press.

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Patwardhan, V., Ribeiro, M. A., Payini, V., Woosnam, K. M., Mallya, J., & Gopalakrishnan, P. (2020). Visitors’ Place Attachment and Destination Loyalty: Examining the Roles of Emotional Solidarity and Perceived Safety. Journal of Travel Research, 59(1), 3-21. https://doi.org/10.1177/0047287518824157

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Roy, A., Guria, S., Halder, S., Banerjee, S. & Mandal, S. (2020). Summarizing Opinions with Sentiment Analysis from Multiple Reviews on Travel Destinations. In IMRA (Eds.).

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Schmitt, B. H. (2018). Excitement: Arousal as Positive Valence. In Handbook of Consumer Psychology (pp. 291-311). Routledge.

Schroeder, D. (2018). The rise of destination management organizations in regional tourism governance. Journal of Destination Marketing & Management, 7, 56-58.

Seddighi, H. R., Theocharous, A. L., Arvaniti, O., & Chadjipadelis, T. (2020). Identifying emotional engagement on social media for destination marketing. Journal of Destination Marketing & Management, 17, 100418.

Stylidis, D., Mygdalas, D., & Vougiatsis, I. (2017). Exploring the link between place attachment and destination loyalty: The case of Greek island tourism. Tourism Recreation Research, 42(2), 196-210.

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Wang, D., & Pizam, A. (2020). Tourism destination image and tourist behavior: A systematic review. Tourism Analysis, 25(3), 361-375.

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Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51-65.

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The travel industry always adopted new and advanced technologies easily and rapidly due to convenience. Revolution in e-commerce has changed the modus operandi of the industry. Tourism stakeholders are also adopting such technologies not only out of the self-convenience but also due to the increasing demand from consumers. Online search and purchase of travel services are common phenomenon nowadays which has affected travel agents massively. Notably, extremely limited studies have investigated the agencies' perspectives on such an effect. In this vein, the present study surveyed 189 travel agents of Aurangabad, a non-metro city prominently known as the tourism capital of the state of Maharashtra, through the online and offline distribution of questionnaires. Descriptive analysis was performed to analyse the primary data. The survey revealed the positive attitude of the travel agents towards this development. Further, they observed that easy information availability increased enquiries and sales of travel services. At the same time, it is evident that they have already started adopting such online services and, in the future, these technologies will become ubiquitous in the industry. Thus, the study suggested that there is a need for a proper mixture of technology and human assistance to have a bright future for travel agencies.


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Chaddha, P., Agarwal, B., & Zareen, A. (2021). Investigating the Impact of Celebrity Endorsement on Consumers’ Purchase Intention towards Online Travel Service Industry in India. Turkish Journal of Computer and Mathematics Education12(11), 6138–6147.

Datta, B., Sajnani, M., & Thomas, J. (2018). Travellers attitude towards online purchase of travel products: An empirical study of online travel portals. Geojournal of Tourism and Geosites21(1), 133–142.

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The understanding of residents’ perceptions for tourism development has been an important theme among managers for destinations because the success and sustainability of destination depends upon the benevolence of local residents. Along with this tourism features vulnerability, and peripherality, especially against the disasters and crises. Covid-19 have forced the global tourism-related businesses to shut down and the public is facing on high alert, many businesses and communities are paralysed due to this pandemic. Many residents understand that tourism recovery can boost the local economy. Meanwhile, if tourist destinations promote tourism against the will of the residents during the COVID-19 pandemic, the residents will reject the strategy and their attitude toward tourism will worsen. Therefore, the purpose of this study is to examine the relationship between residents’ support intention for tourism (STI) and each variable among young residents in Okinawa, Japan. Firstly, we discuss the concept of residents’ support for tourism. Secondly, the study developed the proposed model, based on ‘social exchange theory’, to measure the relationship among STI, resident attitude (ATT), perceived economic impact (ECI) / socio-cultural impact (SCI) / environmental impact (ENI) toward tourism development, and trust for tourism policy and related institution (TTP). Furthermore, this research tries to test these influences through a comparison about intensity of concern for local economy and society due to COVID-19 epidemic. Finding suggest that there is direct and positive relation between the variables of support intention and trust in tourism policy and related institutions, attitude is the variable that most influenced the formation of support intention, the result of the relationship between economic impact and attitude vary across groups .The study contributes to tourism theory by empirically examining the role of trust in tourism policy ,related institutions and residents’ perceptions regarding tourism impacts as antecedent of support intention.


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Corporate Social Responsibility (CSR) has become an integral element of the tourism and hospitality industry. Personal characteristics/qualities are vital for becoming an effective manager, these characteristics play a pivotal role in a service industry like hospitality as they help in standardization to achieve the organisational goals. These characteristics can alter the outlook of managers with respect to the CSR activities of the organization. Therefore, the present study analyses such personal characteristics (like age, gender, education and work experience) of managers from a range of star category hotels to understand their attitude towards CSR. Descriptive analysis along with ANOVA was used for a sample of 417 managers from 7 states in India. A scale having 6 variables was used to determine the perception of these managers. The result showed that there is a significant difference for the variables gender, education and work experience. There are multifold suggestions provided based on the results which are targeted towards different stakeholders (like Academicians, Government Ministries, etc.)


Abaeian, V., Yeoh, K. K., & Khong, K. W. (2014). An Exploration of CSR Initiatives Undertaken by Malaysian Hotels: Underlying Motivations from a Managerial Perspective. Procedia – Social and Behavioral Sciences, 144, 423–432. http://doi.org/10.1016/j.sbspro.2014.07.312

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The global project e.INS ecosystem - Ecosystem of Innovation for Next generation Sardinia is intended to support Sardinian small and medium enterprises (SMEs)’ innovation and sustainability: in particular, our research group focused on SMEs operating in the tourism and cultural heritage sector, highlighting those operating in marginal places. To achieve this, proposing a network between different municipalities is strongly recommended to create a single destination equipped with compelling storytelling. Following the slow tourism basis as a catalyst for inner areas’ development, the present work illustrates a still-in-the-making project on the case study of the Ogliastra, i.e., a historical-geographical region located in central-eastern Sardinia: the aim is to first propose a strategy of destination storytelling through a coastal-inner areas relationship, and then engage the entrepreneurial tourism reality in such a spatial aggregation. Starting from Tortolì port, we proposed a concept of itinerary for slow exploration of all the municipalities in the Ogliastra’s Rio Pardu Valley system, rich in natural landscape, heritage and Genius Loci. Creating a coastal area-inner area type destination could lead to benefits for the entrepreneurial landscape of the Ogliastra Valley, also strengthening the SMEs of the coastal area.


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