The next conference is approaching!

The Conference

We cordially invite participation to the 7th Annual Conference of EATSA (Euro-Asia Tourism Studies Association) in University of the Ryukyus. The Conference will take place in Okinawa, Japan from June 28 to July 1, 2021. The main theme of the conference is “Localization and Globalization of Tourism in Europe and Asia”. the EATSA 2021offers a worldwide forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge the state-of-the-art research and case studies on travel, tourism, hospitality and recreation. EATSA is the premier conference focused on understanding the current state of research in Asia and Europe.


OFFLINE (Okinawa, Japan)
ONLINE (on Zoom)


Monday to Friday
June 28 to July 1, 2021

Keynote speakers

We present established keynote academic speakers to you

prof. Hideki Endo


Hideki Endo is Professor of Tourism Studies in Faculty of Letters and Executive Director of the Institute of Humanities, Human and Social Sciences at Ritsumeikan Univeristy (Kyoto of Japan). Hideki Endo is Editor in Chief of “Tourism Studies Review” published by Japan Society of Tourism Studies, and served on the Editorial Board of “Asian Journal of Tourism Research” which was one of international academic journals of tourism studies. He has a wide range of research interests in Sociology of Tourism, and has published many books and research articles on various aspects of Sociology of Tourism, including “the authenticity in tourism”, “tourist gaze and performances” and “the relationships between tourism and media culture”. His current research interest focuses on Tourism Mobilities, especially the relationships between tourism, mobilities and digital revolution. Professor Endo is now considering the “Mobile and Digital Society” after=with COVID-19.

prof. Joseph Cheer


Joseph M. Cheer is Professor in Sustainable Tourism at Center for Tourism Research, Wakayama University, Japan and Adjunct Research Fellow, Faculty of Arts, Monash University, Australia. Joseph is Co Editor of Tourism Geographies and also guest edits special issues in a number of other prominent journals. His recent collaborative book projects include Overtourism: Excesses, Discontents and Measures in Travel and Tourism (2019); Modern Day Slavery & Orphanage Tourism (2019); Masculinities in the Field: Tourism and Transdisciplinary Research (2021). One of his current collaborative projects examines the intersection between Aboriginal futures and tourism in Central Australia and funded by the Australian Research Council (ARC). As well as serving on the Association of American Geographers Recreation, Tourism & Sport (AAG-RTS) board, he serves on others including, International Geographical Union (IGU) Commission on Tourism, Leisure and Global Change and Critical Tourism Studies Asia-Pacific (CTSAP).

prof. Keir Reeves


Professor Keir Reeves currently holds a Chair of History at Federation University Australia. His previous principal teaching and research positions at the University of Melbourne and Monash University have been in global cultural heritage, cultural tourism and history. His professional positions include an Australian Research Council (ARC) Postdoctoral Fellowship Industry at the University of Melbourne, a five-year Monash Fellowship (later Senior Monash Fellowship) as well as Chief Investigator roles on five ARC Projects. He has also been Visiting Fellow to Clare Hall Cambridge, a Visiting Researcher at the McDonald Institute for Archaeological Research, University of Cambridge, a Senior Rydon Fellow and Bicentennial Fellowships at King’s College London. Keir was also a visiting fellow at the School of Oriental and African Studies, University of London. Keir’s publications include co-editing Places of Pain and Shame: Dealing with ‘difficult heritage’ (Routledge, 2009). He also contributed to the Bruce Scates-led Anzac Journeys: Walking the battlefields of the Second World War (Cambridge University Press, 2013), that was shortlisted for the 2014 Australian Historical Association Ernest Scott Prize. In 2019 he was a visiting fellow to the Centre for the Humanities at Utrecht University.

Mi-Hea Cho


Mi-Hea Cho is Professor in the College of Hospitality & Tourism Management at Sejong University in Seoul, Korea. She received her Ph.D degree from Pennsylvania State University. She won the Keeling Dissertation Merit Award in the Travel and Tourism Research Association (TTRA) and Best papers in the Conferences of TTRA and the International Council on Hotel, Restaurant and Institutional Education (CHRIE), USA. Her research areas are tourism information, online marketing, tourist behavior, etc. As well as serving on the committee board of several journals, she is currently involved in the government agencies as a tourism professional committee.

Dr. Suchada Chareanpunsirikul

Suchada Chareabpunsirikul3

Suchada Chareabpunsirikul is currently a full time lecturer at Bangkok University  International, a Certified Incentive Specialist and ASEAN Master Assessor for
Travel Agencies Division. She received her Bachelor of Arts in English Language and Literature from Thammasat University, Bangkok, Thailand, Diploma in
Tourism Management from Schloss Klessheim, Salzburg, Austria, and D.B.A. by research in Hospitality Management from University of Strathclyde, Glasgow,
Scotland, U.K. In 1997, she received an outstanding dissertation award from the Scottish Hotel School, University of Strathclyde. She started her career as a teacher in a refugee camp, working for UNHCR in Chonburi, Thailand. Then, she shifted her career path to tourism industry as a tour administrator working at Diethlem Travel in Bangkok. Later on she became a lecturer at Bangkok University and received the
grants to do a diploma in Tourism Management from Austrian Government. After completing her D.B.A., she came back to teach at Bangkok University and has also
initiated and developed a curriculum of tourism and hotel management for School of Humanities and Tourism Management, Bangkok University. Her research
interests are in the area of tourism and hospitality management.

President Tetsuji Matsubayashi

Matsubayashi_photo (sq)

Mr. Tetsuji Matsubayashi was born in 1960 as a son of a farmer in Awaji Island, Hyogo prefecture. With the exception of electric lights, it was a time when people in the countryside were living in nearly 100% regionally self-sufficient and still spending local life and slow life. He graduated in faculty of economics from Kyoto Sangyo University in 1982. While at university, he was wandering India and Nepal in search of the meaning of “true affluence”. After coming back to Japan, worked at a trading company. His life was on the stage of global economy including India and Asia again. In 2001, he established the export trading company Venture Chemical Ltd. which treats fine chemicals in Osaka and became the president. (Read more)

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