Desmond Wee is Professor of Tourism at CBS Cologne in Germany. As Director of Studies (International Tourism Management), his passion lies in creating projects outside the classroom merging research-based teaching, problem-based learning and design thinking processes, so that students learn tourism through experiencing place and engaging the self. Desmond’s research interests explore consumption theories, consumer culture, leisure practices and critical tourism using contemporary approaches in visual and reflexive methodologies in the areas of space, identity, imagination and performance. He focuses on a tourism of the everyday by analysing symbolic orders and cultural practices focusing on global mobilities in urban settings. Desmond is currently working on a series of projects dedicated to ‘walking’ as embodied practice across various ‘Lebenswelten’ to frame social arenas involving ‘fields’ of material conditions, social encounters and their implicit relations. As Vice-President (Europe) of EATSA, he hopes to build connections between Europe and Asia through reimagining how ‘European’ identity can be seen from without, through the eyes of the other.